Just a quick note since I haven’t checked in for a while now. Ever notice how visual we are? I fall for it too. Trust me, there’s a reason some posts are 90% pictures. I used to think it was because I had the articulation of a small mollusk, but then I realized it’s only because I’m a sucka for the visually stunning. Case in point, have you ever purchased a bottle of wine because it had a pretty label? I have too. To add weight to this statement, this confession comes from somebody who works at a goddamn winery. You didn’t misread that. I work at a winery and just bought a bottle based solely on its amazing label. In my defense, take one look at this and tell me you wouldn’t buy it as well:
That’s a bottle of Fetish’s 2009 V Spot Viognier. I don’t even particularly like Viognier, but there you have it. I saw the bottle and had to have it. Now the debate is whether or not I’ll drink it. I love and hate such things, because the truth is, what’s in that bottle may only be two steps from gasoline, but Fetish sold thousands of them. I love it because they pulled it off, even though it may be gasoline. I hate it because it makes our labels look so plain and uninviting. I have serious, incurable label envy.
On a brighter note, I went spooking around the Valley recently and visited some of the locals. I don’t really consider them competition per se, but I still like to see what everyone else is doing. It’s nice to see other boutique wineries still hanging in there despite the shit economy. The majors like Wente and Concannon can lick my sweaty ass crack. Anyone can mass produce barely drinkable swill or piss in a bottle and call it “youthful Pinot Grigio.” The people go there in droves for cheap, mass produced wine queefed out for the sole purpose of quantity. The boutique wineries attract those who really appreciate the art of wine making. It’s only at the teeny tiny vineyards that you bump into the real characters in the industry. Case in point:
Sure he’s a pig, but the good thing is you’ll never hear him complain about the quality of the snacks at the bar. He also never claims to be a wine expert because he got drunk and puked in the bushes outside Mondavi in Napa. So there you have it. I’ll take my pretty label and questionable company over mass production any day. In the mean time, I’m looking for this in a size magnum: